The Mansur Gavriel
Founded in 2013 by Rachel Mansur and Floriana Gavriel, Mansur Gavriel is a New York–based luxury brand known for elevated everyday accessories defined by thoughtful design, refined materials, and timeless craftsmanship. Launching with the now-iconic Bucket and Tote bags, the brand quickly gained global recognition and earned multiple CFDA awards within its first three years. Rooted in art, music, and culture, Mansur Gavriel embraces a design philosophy that balances restraint and expression, tradition and modernity. Dreamt up in New York City and crafted with skilled artisans around the world, the brand continues to evolve while remaining grounded in quality, simplicity, and enduring style
Where they started.
As Mansur Gavriel expanded its collections and global presence, its digital experience needed to better reflect the brand’s evolving identity and creative vision. While the brand was widely recognized for its distinctive aesthetic, the existing website did not fully capture the depth of its storytelling, craftsmanship, or emotional connection with its audience. With an increasingly diverse range of products and a visually driven brand language, the site required a clearer structure and more intentional presentation. The challenge was to create a digital environment that could scale with the brand while maintaining the sense of intimacy, artistry, and simplicity that defines Mansur Gavriel. Recognizing the importance of digital storytelling in the luxury space, the brand identified the need for a comprehensive website redesign that could better express its identity and enhance the customer journey.
The fix.
The website redesign focused on creating a refined, immersive digital experience that mirrors Mansur Gavriel’s design sensibility. Clean layouts, considered spacing, and strong visual storytelling were used to highlight materials, form, and color—allowing the products and brand narrative to take center stage. By streamlining navigation and elevating the presentation of collections and brand content, the redesigned site delivers a seamless, editorial-inspired experience. The result is a modern, scalable platform that reinforces Mansur Gavriel’s position as a contemporary luxury brand rooted in craftsmanship, culture, and individuality.
Spot the difference.
- Clearer presentation of Mansur Gavriel’s collections and brand story
- Unified global branding
- Improved UX for target buyers
- Easier content management
- Enhanced lead tracking via HubSpot
- Integrated content from acquired brands
- Better support for gated assets
More work.
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