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Ogilvie

Redesigned Website Strengthens Ogilvie Law’s Brand and Clarifies Its Legal Expertise

Ogilvie Law is a long-established legal firm providing strategic counsel across corporate commercial law, real estate law, and dispute resolution. With a strong client base spanning businesses, developers, and individuals across Western Canada, the firm required a modern digital presence that clearly communicated its breadth of services, long-standing reputation, and client-first approach.

As Ogilvie continued to evolve its practice while maintaining its deep community roots, the website needed to better reflect the firm’s strategic mindset and trusted-partner positioning. The redesign focused on unifying messaging across practice areas, simplifying complex legal information, and enhancing the user experience for prospective clients seeking clear, confident legal guidance.

Ogilvie responsive website mockup

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About Ogilvie Law

Ogilvie Law is a long-established legal firm providing strategic counsel across corporate commercial law, real estate law, and dispute resolution. With a history spanning more than a century, the firm supports businesses, developers, and individuals with practical, results-driven legal advice. Serving clients across Alberta and The Northwest Territories, Ogilvie combines deep legal expertise with a strong commitment to partnership, integrity, and long-term success.

Rooted in community and guided by a client-first philosophy, Ogilvie Law has built a reputation as a trusted legal partner for complex transactions and high-stakes legal matters.

Situation: A Legacy Website No Longer Reflected the Firm’s Strategic Positioning

Despite Ogilvie Law’s strong reputation and broad range of legal services, its existing website did not fully represent the firm’s depth of expertise or strategic approach. Practice areas were not clearly differentiated, and complex legal offerings were difficult for prospective clients to navigate. This created friction for users seeking clear guidance and made it harder to communicate Ogilvie’s value as a long-term legal partner.

With multiple practice areas serving diverse client needs—and a lean internal team responsible for managing content—the firm faced challenges maintaining consistent messaging and keeping information current. The existing site structure limited scalability and did not support a clear, intuitive client journey across corporate, real estate, and dispute resolution services.

Recognizing the importance of first impressions and digital credibility, Ogilvie Law identified the need for a comprehensive website redesign to better reflect its expertise, values, and client-centric approach.

Solution: A Strategic Website Redesign to Clarify Services and Strengthen Brand Trust

The website redesign focused on creating a modern, professional digital presence that aligned with Ogilvie Law’s reputation and long-term vision. The project emphasized clear messaging, improved usability, and a content structure that made complex legal services easier to understand.

The new website streamlined practice area content, improved navigation, and reinforced Ogilvie’s positioning as a strategic legal partner rather than a transactional service provider. UX and content strategy were designed to guide users efficiently through the site, helping them quickly identify relevant services and take confident next steps.

The result is a unified, scalable digital platform that supports client trust, simplifies content management, and positions Ogilvie Law as a dependable, forward-thinking firm equipped to serve clients across Western Canada.

Before

Ogilvie LLP law firm website on laptop

After

Ogilvie website hero banner

Clients benefited from a significantly improved user experience, including clearer navigation, better visibility into practice areas, and more accessible legal information. The redesigned website made it easier for visitors to understand Ogilvie Law’s services and take confident next steps, resulting in increased engagement and more qualified inquiries shortly after launch.

Internally, the new website provided Ogilvie Law with a more efficient and scalable digital platform. Improved content organization and simplified content management allowed the firm’s team to keep information current and aligned across practice areas, freeing up time to focus on client service and strategic priorities.

Beyond measurable performance improvements, the project delivered meaningful internal value. The redesign process encouraged greater clarity around messaging, service structure, and client communication. It helped align internal teams around a unified brand voice and a shared vision for future growth, reinforcing Ogilvie Law’s position as a strategic, client-focused legal partner.

As a result, the updated website reduced confusion for prospective clients and shifted conversations toward more focused, informed inquiries—allowing the firm to engage more effectively with clients seeking trusted legal guidance.

Feedback from Static Solutions emphasized the impact of these changes:

Qhr Solutions work has made our website much more accessible and easy to navigate for our customers, leading to fewer questions that can easily be resolved on the website. The results have been meeting expectations, and we are excited to see where this marketing push will take us. Additionally, the team has been great—they have made the process stress-free for people like us who have no experience creating a website.

Ogilvie website hero banner
Ogilvie responsive website design

The website now serves as a modern, user-centric platform that bridges Static Solutions’ rich legacy with its innovative approach to delivering industry-leading static control solutions.

Qhr Solutions is a web design and digital marketing agency that partners with businesses across a wide range of industries to strengthen their online presence, attract higher-quality leads, and improve overall marketing performance. Our approach goes beyond simply increasing website traffic—we focus on bringing in the right visitors who are most likely to engage and convert.

We design and market websites with a clear understanding of niche audiences, decision-makers, and customer intent. Whether it’s web design, SEO, or digital marketing, we help businesses communicate their products and services clearly, even when the offering is complex or technical.

By working closely with in-house marketing and sales teams, we create websites and campaigns that support lead generation and long-term business growth. Our goal is to deliver digital solutions that drive real results, not just impressions.

Schedule a call with Qhr Solutions to see how we can help your business grow.

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