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- info@qhrsolutions.com
- +91 7017647662
- +91 7017647662
Founded in 2013 by Rachel Mansur and Floriana Gavriel, Mansur Gavriel is a New York–based luxury brand known for elevated everyday essentials defined by thoughtful design, refined materials, and enduring craftsmanship. Launching with the now-iconic Bucket and Tote bags, the brand quickly gained international recognition and earned multiple CFDA awards within its first few years.
As Mansur Gavriel continued to evolve as a global luxury label, the website needed to reflect the brand’s philosophy of quiet confidence, individuality, and balance. The digital experience was designed to express the brand’s unique aesthetic—where simplicity meets color, tradition meets modernity, and artistry meets function—while creating an immersive, editorial-style journey for customers.
Founded in 2013 by Rachel Mansur and Floriana Gavriel, Mansur Gavriel is a New York–based luxury brand known for elevated everyday accessories defined by thoughtful design, refined materials, and timeless craftsmanship. Launching with the now-iconic Bucket and Tote bags, the brand quickly gained global recognition and earned multiple CFDA awards within its first three years.
Rooted in art, music, and culture, Mansur Gavriel embraces a design philosophy that balances restraint and expression, tradition and modernity. Dreamt up in New York City and crafted with skilled artisans around the world, the brand continues to evolve while remaining grounded in quality, simplicity, and enduring style
As Mansur Gavriel expanded its collections and global presence, its digital experience needed to better reflect the brand’s evolving identity and creative vision. While the brand was widely recognized for its distinctive aesthetic, the existing website did not fully capture the depth of its storytelling, craftsmanship, or emotional connection with its audience.
With an increasingly diverse range of products and a visually driven brand language, the site required a clearer structure and more intentional presentation. The challenge was to create a digital environment that could scale with the brand while maintaining the sense of intimacy, artistry, and simplicity that defines Mansur Gavriel.
Recognizing the importance of digital storytelling in the luxury space, the brand identified the need for a comprehensive website redesign that could better express its identity and enhance the customer journey.
The website redesign focused on creating a refined, immersive digital experience that mirrors Mansur Gavriel’s design sensibility. Clean layouts, considered spacing, and strong visual storytelling were used to highlight materials, form, and color—allowing the products and brand narrative to take center stage.
By streamlining navigation and elevating the presentation of collections and brand content, the redesigned site delivers a seamless, editorial-inspired experience. The result is a modern, scalable platform that reinforces Mansur Gavriel’s position as a contemporary luxury brand rooted in craftsmanship, culture, and individuality.
Customers experienced a noticeably improved digital journey, with cleaner navigation, a more intuitive shopping flow, and a clearer presentation of collections and brand storytelling. Shortly after launch, the website saw increased engagement, reflecting stronger connection and time spent with the brand.
Internally, the redesigned platform provided Mansur Gavriel with a more streamlined and scalable foundation to manage collections, content, and storytelling. Improved structure and workflows allowed the team to focus more on creative direction, brand growth, and customer experience.
Beyond measurable performance improvements, the project brought greater clarity and alignment to how the brand presents itself digitally. The website now supports a more cohesive narrative, reduces friction for customers, and reinforces Mansur Gavriel’s identity as a modern luxury brand defined by thoughtful design and enduring quality.
Feedback from Static Solutions emphasized the impact of these changes:
Qhr Solutions work has made our website much more accessible and easy to navigate for our customers, leading to fewer questions that can easily be resolved on the website. The results have been meeting expectations, and we are excited to see where this marketing push will take us. Additionally, the team has been great—they have made the process stress-free for people like us who have no experience creating a website.
The website now serves as a modern, user-centric platform that bridges Static Solutions’ rich legacy with its innovative approach to delivering industry-leading static control solutions.
Qhr Solutions is a web design and digital marketing agency that partners with businesses across a wide range of industries to strengthen their online presence, attract higher-quality leads, and improve overall marketing performance. Our approach goes beyond simply increasing website traffic—we focus on bringing in the right visitors who are most likely to engage and convert.
We design and market websites with a clear understanding of niche audiences, decision-makers, and customer intent. Whether it’s web design, SEO, or digital marketing, we help businesses communicate their products and services clearly, even when the offering is complex or technical.
By working closely with in-house marketing and sales teams, we create websites and campaigns that support lead generation and long-term business growth. Our goal is to deliver digital solutions that drive real results, not just impressions.
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