- Quality Management System Certified – ISO 9001:2015
- info@qhrsolutions.com
- +91 7017647662
- +91 7017647662
SMC Ltd. is a global contract manufacturer serving the pharmaceutical, MedTech, and diagnostics industries with comprehensive solutions across drug delivery, clinical manufacturing, and medical device development. As the company expanded its services through the acquisitions of Cambridge Pharma and Oval Medical, it needed a unified digital presence that clearly communicated its broadened capabilities. Already working with the Windmill team on digital marketing, it was a natural transition for Windmill Strategy to lead the redesign of the SMC website, streamlining content, enhancing UX, and positioning the company as a trusted, low-risk partner for global pharmaceutical and MedTech clients.
SMC Ltd. is a global contract manufacturer specializing in high-precision solutions for the pharmaceutical, MedTech, and diagnostics industries. The company provides comprehensive services spanning design, development, molding, assembly, kitting, packaging, and clinical trial support. With facilities and teams operating internationally, SMC enables its partners to bring complex medical and pharmaceutical products to market efficiently and at scale. Following the acquisitions of Oval Medical and Cambridge Pharma—both UK-based organizations with strong pharma capabilities—SMC expanded its service offerings and geographic reach, reinforcing its position as a trusted, low-risk partner for drug delivery systems and clinical manufacturing.
Despite SMC’s growing focus on the pharmaceutical sector, its existing website failed to reflect the company’s evolving capabilities or strategic direction. The previous site primarily emphasized MedTech and diagnostics, leaving a gap in how the organization’s pharma services, especially those from recently acquired Cambridge Pharma and Oval Medical, were communicated to prospective clients. This underrepresentation created confusion for pharmaceutical audiences and diluted the unified message SMC aimed to present to the market.
Additionally, operating with a lean internal marketing team, SMC struggled to keep content current or aligned across various web properties. The lack of a centralized digital presence limited the company’s ability to showcase its full value proposition to risk-sensitive buyer personas. With services spanning multiple markets and technical disciplines, the existing site architecture wasn’t scalable or intuitive enough to meet the needs of a growing, global business. To better represent its capabilities and reduce friction in the buyer journey, SMC recognized the need for a comprehensive digital overhaul.
Windmill Strategy worked with SMC to create a modern, high-performing website that aligned with the company’s expanded services and communicated its strengths clearly to key buyer personas. Already engaged as SMC’s digital marketing and email marketing partner, Windmill began this project with a deep understanding of the company’s audiences, messaging challenges, and conversion goals. This foundation helped shape the UX strategy, content hierarchy, and lead generation approach for the redesigned site.
Customers benefited from a vastly improved user experience, including clearer navigation, accessible product documentation, and an efficient purchasing workflow. Within the first quarter post-launch, the website saw a significant increase in traffic and engagement metrics. Internally, the integration of Shopify and Zoho CRM simplified inventory management and order fulfillment, freeing up resources for strategic growth initiatives.
Beyond these measurable outcomes, the project had a transformative internal impact. The process of working with Windmill Strategy prompted the leadership team to streamline their own operations, organize critical business information, and align their team around future growth. As described by the client, the project acted as a “business consultant in a box,” providing clarity on gaps in their customer service and operations while inspiring tighter processes and a more professional approach.
The improved website and streamlined workflows have helped Static Solutions enhance its customer service, with fewer questions about website navigation and more inquiries focused on specific product needs.
Feedback from Static Solutions emphasized the impact of these changes:
Qhr Solutions work has made our website much more accessible and easy to navigate for our customers, leading to fewer questions that can easily be resolved on the website. The results have been meeting expectations, and we are excited to see where this marketing push will take us. Additionally, the team has been great—they have made the process stress-free for people like us who have no experience creating a website.
The website now serves as a modern, user-centric platform that bridges Static Solutions’ rich legacy with its innovative approach to delivering industry-leading static control solutions.
Qhr Solutions is a web design and digital marketing agency that partners with businesses across a wide range of industries to strengthen their online presence, attract higher-quality leads, and improve overall marketing performance. Our approach goes beyond simply increasing website traffic—we focus on bringing in the right visitors who are most likely to engage and convert.
We design and market websites with a clear understanding of niche audiences, decision-makers, and customer intent. Whether it’s web design, SEO, or digital marketing, we help businesses communicate their products and services clearly, even when the offering is complex or technical.
By working closely with in-house marketing and sales teams, we create websites and campaigns that support lead generation and long-term business growth. Our goal is to deliver digital solutions that drive real results, not just impressions.
Schedule a call with Qhr Solutions to see how we can help your business grow.
Talk to our team and get a clear idea of how we can help you achieve your goals. Request a consultation today.
